Empathy Farming: The Evolution of Unhinged Mobile Game Ads

Ads selling mobile device games have gone off the rails. Ads that featured short “help give this poor bookworm a makeover so she can woo her crush,” have morphed into minute-long soap operas full of deprivation, abuse, and general misery. They are growing longer and more dramatic, often having nothing to do with the games being promoted. Dr. Lauren Malone-Del Sol examines why these work, puts forward a few hypotheses, and invites audiences to take a critical look at the puzzle game landscape.

Schedule

Meeting Days

Instructor

Lauren Malone-Del Sol

Note:

Please read: This is a face-to-face class.