Full course description
Description
Good sports teams need more than just victories on the playing field. To be successful, they also need the good will of their communities. We will explore how strategic marketing and effective public relations shape the success of sports organizations, build fan loyalty, and elevate athletes and teams into powerful global brands.
Date(s)February 20, 2026
Class Time(s)Fri 10:30 AM - 12:00 PM
Kim Payne
Kim Paynehas served on the Saint Leo Marketing and Communication faculty for over a decade. He has worked in environments ranging from corporate to health care to advertising agencies and non-profits.
LocationNew Tampa Regional Library
# of Meeting(s)1
Notes
This is a face-to-face class.
Fri 10:30 AM - 12:00 PM; 1 session on 02/20/2026 (New lessons are released None specified)